Exhibitor Best Practices
By exhibiting at RSNA, you've established your company as a leader in the medical imaging field. Maximize your success with these practical tips and resources.
Exhibitor Resources
Access checklists, interactive guides and short videos to help your organization meet its sales and marketing goals.
- Exhibitor checklist
- Marketing checklist
- Exhibit Like an Expert
- Exhibit Staff Best Practices
- The Ultimate Guide to Exhibit Engagement
RSNA 2026 Virtual Office Hour Schedule
Join live Q&A sessions with RSNA staff and invited guests to learn more about the scheduled topic and get your questions answered. We will answer any questions you have, even if not directly related to the scheduled topic.
All sessions are hosted on Tuesdays from 10–10:30 a.m. Central Daylight Time (CDT)/Chicago. Please email exhibits@rsna.org to request a link to join a session.
- May 19 – Secure Your Accommodations: Hotel Reservation System
- June 16 – Drive Traffic: Marketing Tools, Listing Upgrades & Lead Generation
- July 21 – Get Set Up: Exhibitor Service Kit, Exhibitor Appointed Contractors & Badge Registration
- Aug. 18 – What Needs Approval: Booth Designs & Hanging Structures
- Sept. 15 – Logistics Essentials: Shipping Freight, Advance Warehouse & Material Handling
- Oct. 20 – Arrive Ready: Internet, Security & Onsite Tips
RSNA 2026 Exhibitor Webinars
Exhibit Strategy Series
Date & Time: June 3, 2026, at 10 a.m. CDT/Chicago
Speakers: David Saef (Freeman)
Learning is a top objective at nearly every event across our industry. Is your booth experience and staff engagement actually delivering for the new wave of modern event attendees? With so many content options competing for attention, the bar for event-based learning has never been higher, and it means rethinking how to design experiences and leverage talent.
We'll walk through the latest findings and dive into practical strategies such as:
- The importance of engaging professionals to educate and enhance immediate knowledge upskilling
- Why subject-matter expertise in the moment is critical for engagement effectiveness
- How redesigning workshops and other hands-on learning will challenge assumptions and sharpen your approaches
Date & Time: June 24, 2026, at 10 a.m. CDT/Chicago
Speakers: Justin Roberts (Freeman); TJ Jackson (Sparks)
Planning your exhibit doesn’t have to be stressful. Join Freeman’s team for a practical webinar on key planning milestones that impact budget/outcomes and the latest exhibit design trends shaping attendee engagement.
You'll leave with clear next steps to plan confidently and avoid last-minute surprises after we cover:
- What to prioritize (and when)
- How timelines and budgets influence what’s possible
- The solution paths available based on project scope — from packaged options to more customized builds
- Design support
- AV/digital engagement
Date & Time: Aug. 12, 2026, at 10 a.m. CDT/Chicago
Speakers: Jefferson Davis (Competitive Edge)
Whether your company has an island booth or inline booth, your ability to meaningfully interact with radiology professionals is the key to success at the RSNA annual meeting.
This practical webinar will teach actionable steps on how to:
- Define your target visitor
- Calculate your booth’s interaction capacity
- Create a compelling visitor experience to drive traffic
- Effectively promote your unique value proposition
RSNA Refresher Series
Get updates on RSNA essentials like space selection and what's new at the annual meeting this year in the RSNA Refresher Series.
Date & Time: August 26, 2026 at 10 a.m. CDT/Chicago
Speakers: RSNA Staff
Find out what's new and what's changed for RSNA 2026.
Participants will get the latest updates on:
- Important changes to the hotel priority points policy
- New product launch procedures and guidelines
- Changes to RSNA onsite office locations
- New RSNA initiatives on the show floor
- Registration updates
- New and updated sponsorship opportunities
- And more!
Date & Time: October 21, 2026 at 10 a.m. CDT/Chicago
Speakers: RSNA Staff
We encourage all exhibitors to attend this webinar to review the process RSNA will use to conduct exhibit space selection for RSNA 2027.
This webinar will highlight the following:
- Exhibitor priority point system
- Space selection process
- Important dates and payment schedule
- How to reserve hotel rooms
First-Time Exhibitor Orientation Series
Date & Time: July 8, 2026, at 10 a.m. CDT/Chicago
Speakers: RSNA Staff
Set yourself up for success! Get oriented to exhibiting at RSNA by joining the RSNA Exhibition Services team for an overview of the basics.
Participants will learn:
- How to find important information on the RSNA exhibitor web pages
- What email communications you will receive from RSNA (and how to spot a scam email)
- The differences between being in the First Time Exhibitor Pavilion and elsewhere on the show floor
- Some basics of pre-show marketing
Date & Time: Sept. 9, 2026, at 10 a.m. CDT/Chicago
Speakers: Freeman
An interactive, educational webinar where you'll learn more about the exhibiting process, how to get the most out of your experience and reduce any stress from the unknowns.
During the session you will learn more about the following:
- RSNA Exhibitor Service Kit
- Freeman order deadlines
- Cost saving tips
- Logistics like exhibit install/dismantle and shipping/material handling
- Onsite tips
- And more!
On-Demand Webinar Library
Speakers: RSNA Exhibition Services
Learn about the new Exhibitor Resource Center (ERC) for RSNA exhibitors. The ERC replaces the previous RSNA Exhibitor Portal.
Participants will see the new ERC and learn:
- How to navigate the new interface
- How to add users vs. official company contacts
- What actions and resources are available in the ERC
- And more!
View the slide deck
Exhibitor Resource Center (ERC) Orientation
Join our official housing provider, onPeak, to learn more about the reservation group management tools available for your company’s 2024 hotel reservations.
During this webinar, onPeak will review the booking process and how to navigate the housing portal to best manage your hotel rooms for RSNA 2024.
Topics include:
- Reserving your rooms
- Roster upload/download
- Group RSVP
- Online entry
View the slide deck
RSNA Hotel Reservations System
In this webinar, PR Newswire and Map Your Show will show you how to maximize your event investment using effective pre-show marketing strategies. They will share expert tips on creating compelling content, mastering press release best practices, and navigating today’s media landscape. Whether you're looking to boost booth traffic or increase overall brand awareness, you’ll walk away with actionable insights to enhance your visibility at RSNA.
Join to learn about:
- Why pre-show marketing is critical
- What type of content journalists and attendees want to see
- How press releases are used across industries and what tactics are most impactful
- Participating in the RSNA Online Press Room
- Distributing press releases via PR Newswire through the Exhibitor Resource Center (ERC)
View the slide deck
Boosting Brand Awareness
Speakers: VPO/Cision PR Newswire
Did you know that by leveraging the power of RSNA, you can drive exponential awareness of your brand at the show and beyond?
During this webinar, PR Newswire will discuss how to make the most of your event investment with pre-show marketing tools and strategies.
From tips and tricks on creating quality content, to press release best practices and understanding the current media landscape, you’ll be equipped to increase booth traffic and overall visibility for your brand before, during and after RSNA.
You’ll learn about:
- Pre-show marketing tactics
- Participating in the official RSNA online press office
- What journalists and attendees want to see
- Distributing press releases via PR Newswire
- And more!
View the slide deck
How to Amplify Your Brand at RSNA
VPO/Cision PR Newswire
You probably have an event marketing strategy, but do you know how earned media fits in? Earned media is one of the most overlooked opportunities at RSNA, despite being one of the best launchpads for your brand’s story.
Join Virtual Press Office and Cision PR Newswire for a crash course in earned media—what it is, why it’s important and how to leverage your participation at RSNA to get it.
In this webinar, you’ll learn:
- Earned media fundamentals
- How to execute an earned media strategy
- Tips for pitching journalists for the show and beyond